SMITH - Out There

Concept for Smith Optics

We had an idea for a concept commercial earlier this year so we pulled the dream crew together and made it happen.

A woman running outdoors in a mountainous area with grass, wearing a black outfit, sunglasses, and a backpack.

We filmed over four days covering fly fishing, mountain biking, gravel riding and trail running, with three full scout days across five locations.

A group of people outdoors near a mountain landscape. One person is sitting on a mountain bike wearing a helmet, and two others are standing near a white Toyota pickup truck, which has its tailgate open and two people sitting inside.
A woman trail running in a mountainous landscape with grassy terrain and distant mountains in the background.
Three young men filming by a river on a sunny day with trees and hills in the background.
A woman trail running on a mountain path with a backdrop of mountains and cloudy skies.
A person in a forest falling off a mountain bike in mid-air, with a photographer crouched nearby capturing the moment.
Close-up of a person holding a fishing reel and spool with an orange fishing line.
A woman with short red hair wearing reflective red and yellow sports sunglasses, a black jacket, and a gray backpack, standing outdoors with a cloudy sky and mountains in the background.
Four people outdoors on a hilltop with a mountain and cloudy sky in the background. One person is sitting on a mountain bike wearing a helmet, while the other three are standing, talking, or looking at the view.
Two men fishing in a clear, shallow river with a hilly landscape in the background under a blue sky.
A person running on a hillside with a large body of water and mountains in the background, under an overcast sky.
A woman running on a trail overlooking a lake and mountains in the background.

SMITH - Out There

Concept for Smith Optics

DP, Colourist, Editor: Josh Morgan
Director: Gordy Duff
Producer: Elle Grace

Photography:
Bri Woolnough
Jay Fo
Elle Grace

Audio:
Track – Musicbed
Voiceover – ElevenLabs

Talent:
Fly Fish – Hemi Mildon
Gravel – Oliver Eden-mann
Trail Runner – Sophie Beaumont
MTB – Andrew Clark

Credits

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